Despite being one of the industries most affected by the Covid-19 pandemic, the haircare business is booming! In fact, the hair and beauty industry is set to grow by 16 per cent in 2023, according to research carried out by American Express Shop Small.
A new hairstyle can truly increase an individual’s confidence, but contrary to popular belief, it is not just the hairdressers where support is available. Pharmacy teams are a vital resource for those seeking support for scalp health and hair loss. Some conditions can be managed with pharmacy products, but staff also need to know when they should refer customers for medical advice. Understanding the symptoms, causes and treatments of these common conditions is therefore vital.
Scalp talk
An itchy and flaky scalp has many possible causes, including dermatitis, psoriasis and reactions to certain hair products. It’s important to look after the scalp, in the same way people look after their facial skin, with a regular cleansing and moisturising regime. This is where pharmacy teams come in, to recommend the right products to customers.
“The scalp needs to be balanced for hair to grow,” says Eva Proudman FIT IAT, consultant trichologist. “It is made from skin, just like the rest of the body. Washing the scalp every day, or occasionally every two days, will keep the scalp in balance, while brushing the hair will only remove dirt and debris. Hair is at its weakest when it’s wet. Using a comb or brush with wide teeth or bristles, rather than one with bristles close together, causes less friction and breakage.”
Scratching the itch
Many different types of dermatitis can affect the scalp, causing dryness, itching, scaling and inflammation. During a flare-up, the scalp may also be weepy and sore. Seborrheic dermatitis is the most common type of dermatitis affecting the scalp, but other types can also cause troublesome symptoms.
Atopic eczema may make the scalp very itchy. If the scalp is scratched, this can break the skin and lead to an infection. Allergic contact dermatitis may be triggered by repeated exposure to a chemical in contact with the skin. Triggers include everyday hair products (such as shampoo, hairspray or hair dye), hair coverings or accessories, such as a swimming cap, hair clip or hat. The allergic reaction may lead to inflammation on the scalp, with burning, swelling or tenderness. Irritant contact dermatitis causes similar symptoms but is not an allergic reaction. It occurs when a particular substance irritates the skin’s surface.
“Hair dye is a common trigger of both allergic and irritant contact dermatitis,” says Eva. “Sometimes perfume in shampoos and conditioners, or even oils, can irritate the scalp as well. Irritant contact dermatitis tends to present fairly quickly, causing a prickling sensation on the scalp, whereas allergic reactions may take longer to develop.”
With any form of eczema, the skin needs to be kept well-moisturised with an emollient lotion, gel or spray. But this can be more difficult with scalp skin when it is covered by hair, especially long or thick hair. The key is to part the hair to reach the scalp and massage emollients directly into the skin. Many people prefer to moisturise their scalp in the evening and then rinse the emollient out in the morning. If the scalp is very scaly, a salicylic acid and tar-based ointment may be effective. However, these products can be messy to apply.
Normal shampoos and conditioners containing detergents and fragrances may worsen an irritated scalp. Some people wash their hair in an emollient, but these can leave hair looking greasy. Medicated shampoos for scalp conditions may help but these need to be washed off thoroughly to prevent irritation. It’s important to steer clear of anything that dries out the scalp and hairdryers should be used on a cool setting, as hot air increases dryness and itching.